Pure Genius by Don Wettrick
When you discover something that works well—in life, in relationships, on the job—sharing your discovery isn’t bragging… it’s helping. That message of collaboration rings clear in Don Wettrick’s new book, Pure Genius.
Speaking of Stories… Discover Yours with “Get Personal”
Most of my book coaching and editing clients write because they have a message to share or an idea they want to express. When I ask clients why they’re writing a book, I often hear statements like: “I have to get this out of my head.” “People need to know how (fill in the blank) can help them.”
What’s Your Story?
Everyone has a story to tell, a message to share. What’s yours? Are you telling it well? Your book represents you and your business. Done well, it can introduce you to new clients and media contacts, and help you secure lucrative speaking engagements. Done poorly, a book weakens your image and your brand.