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How Stories Help You Connect with Readers

THE RORY VADEN SHOW

Rory Vaden and I talk about the power of telling a story. In this show, we discuss the critical elements that make up a great story and the most common mistakes people make.

Interview Highlights:

• People want authenticity and connection. Stories create that connection. –@ErinKCasey

• If you’re writing, you need to have a hook–something that draws people in. –@ErinKCasey

• To be effective, you have to be relevant. –@ErinKCasey

• Tell an “I” focused story with a “you” focused message. –@Rory_Vaden

 

The Rory Vaden Show is a weekly podcast that Rory hosts every Wednesday, which is regularly in the Top 25 of Business News Podcasts and has listeners from all around the world. The show shares “insights and inspiration for movers and shakers in the world of business”™. Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews one very special expert guest and thought leader every week. Subscribe on iTunes and please leave a rating and review!

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Pure Genius by Don Wettrick

When you discover something that works well—in life, in relationships, on the job—sharing your discovery isn’t bragging… it’s helping.

That message of collaboration rings clear in Don Wettrick’s new book, Pure Genius. 

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Speaking of Stories… Discover Yours with “Get Personal”

Most of my book coaching and editing clients write because they have a message to share or an idea they want to express. When I ask clients why they’re writing a book, I often hear statements like:

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What’s Your Story?

Everyone has a story to tell, a message to share. What’s yours? Are you telling it well?

Your book represents you and your business. Done well, it can introduce you to new clients and media contacts, and help you secure lucrative speaking engagements. Done poorly, a book weakens your image and your brand.

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